After reading the E-Commerce textbook chapter 1 pg.38, I recognized that Google is the most successful E-Commerce (EC) company in today world and it has influenced our daily life greatly. Google aims to deliver technologies to manage world’s information and make it globally accessible and informative. Google’s has both useful and well-organized IT and EC management strategy. This is one of the reasons why it is successful than its competitor. Besides that, it also expands rapidly than its competitor. In addition, Google make revenue quickly than other EC companies. Google is the most helpful search engine to search for beneficial resources especially for student like me to search information when doing assignment. Furthermore, Google also offers advertising tools. Its related-targeted advertising tools provide the advertisers much more proceeds per click in search outcomes than other EC companies.
Morever, Google also provides many other products such as Google Spreadsheet. Google Spreadsheet is a free Web-based application that can be shared with up to ten users at the same time and easily for users to input and share data. Google Spreadsheet is aimed at small work teams in social situations or small businesses, but not big organization. This program is intended to assist people arrange their own information and make it more simply accessible by others via the web. Data in the spreadsheets are saved automatically with each user action over the Web onto Google computer servers. Google also offers several user productivity applications other than Google Spreadsheet, such as Writely word processing application and Google Calendar.
Besides that, Google also provides an online database service called Google Base which allows Google users to upload a variety of information online. Google Base is examined by analysts as a stepping stone into organized e-advertising, an e-commerce activity, by assisting users figure out relevant information on Google’s main search index, its Froogle shopping comparison tool and Google Local search.
During year 2006, Google developed into the software business, presenting Google Office. There are many different types of Web programs, including e-mail and communication. In addition, Google provides Google Earth, Google Maps and Google Mini. Based on my opinion, Google really can impact our work and life without our notice and will causes inconvenience in our daily life if without Google. And I believe that it will continue improve in the future to make it remain successful among its competitors and contribute more efforts in satisfying its users’ needs.
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