So, when I say Blog, what would come to your mind? An electronically publicized personal dairy. Now, what if I say Corporate Blog? No idea? Well, the meaning of this term is obvious. Blog by a corporate. That’s it. Blogs that are written by companies. Of course, companies don’t have their personal dairy. Instead, they blog about their products.
These days, blogging is so extensively used among Internet users that even businesses are exploiting it. They now see blogging as a new tool in marketing communication simply because blogging give companies many benefit
s. First and foremost, blogs allow the businesses to talk to their customers in a more informal way about their industry and products. Companies find it easier to engage customers in conversation if they use blogs because both parties communicate in a casual environment. On top of that, blogs give companies the power to publish at an instant. As long as you have a computer which is accessible to the Internet, you can save up your time and cost to prepare a full article and then send it through the traditional media to be published 24 hours later. With a blog, you can have everything done within few clicks. This makes the blog a very powerful update tool. Some companies say blog is a new path to greater customer services as well as responsive one. As a customer, if you have some opinion to share or queries, you could just comment on the blog which would only take few seconds. Companies can instantly respond to your comments, showing that they are genuinely interested in communicating with customers and bettering their services or product. Thus, the overall perceptions of a brand or company can be improved.
Yes, corporate blogging does have its downsides. If a company has a closed organization culture, this type of blogging is not appropriate as competitors might obtain exploitable commercial secret from the blogs. You know that
blogs are easy to start but what about the maintenance of blogs? Like everything else on the Web, it¡¯s way harder to maintain your blogs than initiating them. Writing coherently is one of the most difficult and time-consuming task for a human being to undertake. And without a good and eye-catching design, even the most beautiful words on blogs won't be any popular. Blogs are in fact expensive, in that they eat up time. Consequently, many blogs are not updated, thus crippling rather than boosting the reputation of the organization.
Blog is a very useful tool in marketing your business products. But only with a good cooperation between marketing blogger for its content and selling power and Web technician for its good look, performance, and security.
If you would to read more on Corporate Blogging, below are some handy links.
Corporate Blogs
9 Company Blogs That Are Fun For Anyone To Read
Disadvantages of Corporate Blogging
Benefits of Corporate Blogging
These days, blogging is so extensively used among Internet users that even businesses are exploiting it. They now see blogging as a new tool in marketing communication simply because blogging give companies many benefit
s. First and foremost, blogs allow the businesses to talk to their customers in a more informal way about their industry and products. Companies find it easier to engage customers in conversation if they use blogs because both parties communicate in a casual environment. On top of that, blogs give companies the power to publish at an instant. As long as you have a computer which is accessible to the Internet, you can save up your time and cost to prepare a full article and then send it through the traditional media to be published 24 hours later. With a blog, you can have everything done within few clicks. This makes the blog a very powerful update tool. Some companies say blog is a new path to greater customer services as well as responsive one. As a customer, if you have some opinion to share or queries, you could just comment on the blog which would only take few seconds. Companies can instantly respond to your comments, showing that they are genuinely interested in communicating with customers and bettering their services or product. Thus, the overall perceptions of a brand or company can be improved.Yes, corporate blogging does have its downsides. If a company has a closed organization culture, this type of blogging is not appropriate as competitors might obtain exploitable commercial secret from the blogs. You know that
blogs are easy to start but what about the maintenance of blogs? Like everything else on the Web, it¡¯s way harder to maintain your blogs than initiating them. Writing coherently is one of the most difficult and time-consuming task for a human being to undertake. And without a good and eye-catching design, even the most beautiful words on blogs won't be any popular. Blogs are in fact expensive, in that they eat up time. Consequently, many blogs are not updated, thus crippling rather than boosting the reputation of the organization.Blog is a very useful tool in marketing your business products. But only with a good cooperation between marketing blogger for its content and selling power and Web technician for its good look, performance, and security.
If you would to read more on Corporate Blogging, below are some handy links.
Corporate Blogs
9 Company Blogs That Are Fun For Anyone To Read
Disadvantages of Corporate Blogging
Benefits of Corporate Blogging
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