Of all the e-tailing topics on My E-commerce blog, the one interested me the most is a post of Selling fish online in Malaysia.This post is telling us about 2007 trend of bidding fish via e-mail. The action seems to be initiated by Fishermen in Tanjung Dawai. By selling their fish up to worldwide Internet, they are literally having an international business. People from all over the world who are interested in buying their fish may register their name and be given code number as an ID to auction the fishes bid.
Auction is open everyday from 3 pm to 7 pm Malaysian time. The fish can be sent anywhere as long as the buyer bears the transportation costs and also 5% surcharge to Tanjung Dawai Fishermen Association. During the bidding time, the fishermen of Tanjung Dawai will gather at the auction hall and watching three 29-inch televisions which show the latest bidding list from buyers. When there’s an agreement, the bidder will be e-mailed for further transaction.
As I read the mentioned system, I can’t help but questioning about how it works. There seems to be several flaws on this online bidding system. It was stated that buyers may put their bid and email it to pnktdawai@yahoo.com and the bid will be shown on TV at fishermen auction hall. Tanjung Dawai Fishermen Association doesn’t seem to have a website yet. It is unknown how the bidding fishes are exhibited to the worldwide buyers. That the buyers might buy Tanjung Dawai fishes without confirming the quality of the fishes first. And it is also not explained how buyers monitor updates on their bidding item price, so that they can bid even more when desired. It is also a challenge to advertise the system to new potential buyers out there when all the association are not able to post their email address and phone number on a website, when they don’t have a website.
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