Review a local, transactional e-commerce site

There are many popular and successful transactional e-commerce website in Malaysia such as lelong.com.my, gsc.com.my, tgv.com.my and mudah.com.my. These pages become so successful for the reason that the advantages they provide to their customers.

However, today I’m going to make a review on Blooming.com.my which was the first online florist in Malaysia. Blooming Florist began operations in 1981 and is managed by May and Martin Cheah. It has grown from a small retail shop till its present set of five retail outlet in Klang Valley. Today, with advancement of technology, Blooming is linked with most reliable florist throughout Malaysia and they also networked more than 100,000 florists worldwide through its membership in Interflora Pacific Unit Limited.Blooming Florist Sdn Bhd was ranked at the fourth (4th) place of the Malaysia Top 5 Ecommerce Companies. With it promise to deliver quality flowers and quality service for its customer, the company business has maintained consistently through the years.

User must register with Blooming first before they can start purchasing or ordering online. There are many benefits when a user registers themselves as a member such as they can track their orders, set up email gift reminder and speed up their order process in the future as they do not need to fill up their personal details again for the next purchase. What's more, shopping cart is provided on the top of right hand to add more convenient to user.
User Registration Form

At the homepage of Blooming, there is six (6) links where it has been categorised from home, hand bouquets, flowers & gifts, baskets, congratulations and seasonal which can help customer to choose their flowers faster and more efficiently. Once you click inside any links, pictures will appear and when you click inside, a clearer picture will be shown with description of the product chosen. In addition, there is a live interactive link where you can ask questions or ask for live support. Besides, frequent ask questions (FAQs), refund policy and delivery services are stated clearly in the homepage of Blooming. Moreover, in this homepage, there are several tips has been provided floral arrangement & care as well as the meaning of the flower.

In order to enhance customer confident, there is a VeriSign button at the bottom of left hand corner where it stated that Blooming.com.my is a secure site verified by MSC Trustgate.com Sdn. Bhd. Blooming.com.my uses secure server software (SSL) to encrypt all information you input before it is sent to us. Furthermore, the entire customer data collected is protected against unauthorized access. This disclaimer is written in the privacy policy of the company website.

There are various ways such as paying by credit card (VISA, Mastercard, AMEX, Diners Club and JCB), through online banking (maybank2u.com, RHB ebanking and Hong Leong e-Payment) or pay through Kawanku ATM machine.
In addition to the above, Blooming's also have tied up monthly promotion with other merchant such as MyStyle, UOB Bank Credit Card, Hong Leong Bank Credit Card,Citibank Clear Card Holder, Aeon Credit Card holder and Rakan Muda Member. Any customer who uses the above credit card to purchase flowers and gifts from Blooming are entitled for 10% to 15% discount.
Blooming’s product pricing is average and buying gifts and flowers online for loved one through Blooming.com is definitely more expediency and easier as it can be done by just clicking few clicks and reduce hassle of buying at storefront. Additionally, Blooming.com provide free delivery service around Klang Valley therefore, Blooming florist delivery service is getting more popular due to good customer service and security.

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by, melsiew

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